UbuntuStudio/PublicRelationsDocumentationArchive - Ubuntu Wiki

Source: https://wiki.ubuntu.com/UbuntuStudio/PublicRelationsDocumentationArchive

Organization ** -- PR & Support Sidebar -- (edit)** Team Pages - Public Relations Team Page - IRC Ubuntu Studio OPS Page Public Relations Documentation

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Contents

The purpose of this wiki page is to define the public relations strategy for the Ubuntu Studio Public Relations team. This will include defining the team, the communications channels used, list of events to publicize, etc.

PR Strategy

The primary goals of Ubuntu Studio Public Relations is to:

communicate more often to users
encourage developers to join the Ubuntu Studio Development Team
calls for volunteers for testing

And the following means will be used to accomplish these goals:

establish a PR team
assign some specific responsibilites to specific members
create an "event vs channel" matrix to show when and where to post
provide "standard announcement verbiage" templates for various events
use ubuntustudio.org as the nexus or focal point of our PR communications

Public Relations Team

The Ubuntu Studio Public Relations Team will be primarily repsonsible for all public relations and external (i.e. not inter-team or to Ubuntu) communications for Ubuntu Studio.

To become a member of the PR team, first one must volunteer either in #ubuntustudio-devel on Freenode IRC or on the ubuntustudio-devel mailing list and then be approved by one of the PR team's admins.

The team should have at least two admins to ensure responsiveness to volunteers and other matters for the team.

The Ubuntu Studio Public Relations Team will act as the Launchpad team for the PR team, providing a mechanism for controlling access to the website (i.e. authentication for website login has been assigned to the website team).

The PR team should remain small, perhaps no more than five active members. This should hopefully prevent major overlap of news coverage and hopefully such a small group can find an easy (and informal) consensus about what topic each member should cover.

Furthermore, it might be wise to assign one PR team member for some large, specific events (e.g. release) with a secondary as fail over.

Writing Posts


Event	Description	Channels	Assignee
Release News	Make an official post on a new release every 6 months	website & social channels, G+, mail lists, forums,	slavender
Milestone Testing	Announce testing, and ask for participants for Beta2 and R.C	website & social channels, G+, mail lists, forums	smartboyhw
Request Help From Community	Hunt for developers and contributors at least once after each new release is out	website & social channels, G+, mail lists, forums	zequence
Non Formal Posting	Any news about Ubuntu Studio, reviews, interviews, UDS, meetings, release planning, etc	website & social Channels, G+	Ttoine , holstein

Event Posting

Event

Description

Channels

Assignee

Release News

Make an official post on a new release every 6 months

website & social channels, G+, mail lists, forums,

slavender

Milestone Testing

Announce testing, and ask for participants for Beta2 and R.C

website & social channels, G+, mail lists, forums

smartboyhw

Request Help From Community

Hunt for developers and contributors at least once after each new release is out

website & social channels, G+, mail lists, forums

zequence

Non Formal Posting

Any news about Ubuntu Studio, reviews, interviews, UDS, meetings, release planning, etc

website & social Channels, G+

Ttoine, holstein

How to Post

Use only text, when writing posts. Save the article as a textfile. Then post the same text to each channel, one at a time. Use the #ubuntustudio hashtag in footer. (!ubuntustudio on identi.ca).

Website & Social Sites: Post an article on the Ubuntu Studio Website. This post is published on facebook, twitter, identi.ca and the website at once.
G+: Have Post published on the Ubuntu Studio G+ Page
mail lists: Post to all mail lists at once: ubuntu-studio-users@lists.ubuntu.com, linux-audio-user@lists.linuxaudio.org, community-announce@lists.ubuntu.com
forums: Visit the Ubuntu Studio Section at ubuntuforums.org and create a new post. Visit the Linux Music News section at linuxmusicians.com and create a new post.

Website & Social Sites:

Post an article on the Ubuntu Studio Website. This post is published on facebook, twitter, identi.ca and the website at once.

Post an article on the Ubuntu Studio Website. This post is published on facebook, twitter, identi.ca and the website at once.

G+:

Have Post published on the Ubuntu Studio G+ Page

Have Post published on the Ubuntu Studio G+ Page

mail lists:

Post to all mail lists at once: ubuntu-studio-users@lists.ubuntu.com, linux-audio-user@lists.linuxaudio.org, community-announce@lists.ubuntu.com

Post to all mail lists at once: ubuntu-studio-users@lists.ubuntu.com, linux-audio-user@lists.linuxaudio.org, community-announce@lists.ubuntu.com

forums:

Visit the Ubuntu Studio Section at ubuntuforums.org and create a new post.
Visit the Linux Music News section at linuxmusicians.com and create a new post.

Visit the Ubuntu Studio Section at ubuntuforums.org and create a new post.

Visit the Linux Music News section at linuxmusicians.com and create a new post.

What to Post

Any significant news on Linux Multimedia that somehow may be interesting for Ubuntu Studio users (new software, changes in technology)
Interviews.. ..of Linux multimedia developers (we may conduct our own) ..of multimedia producers (audio, video, graphics, etc)
Significant news on Ubuntu Studio development Call for testing New features or applications added
..of Linux multimedia developers (we may conduct our own)
..of multimedia producers (audio, video, graphics, etc)
Call for testing
New features or applications added